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How to create unique event experiences: the 2019 trends

How to combine once-in-a-lifetime experiences, event objectives, client identity and cost optimisation? A senior DMC expert reveals his suggestions to succeed

What kind of trends can we expect in 2019 for event organisation? How to combine fresh ideas, memorable experiences, client identity and objectives, and budget optimisation? How can Destination Management Companies keep adding value in today’s world? These are some of the questions posed in the new White Paper “How to create a truly unique destination experience. The latest DMC trends” published by AIM Group International and compiled by our senior DMC expert Bob Novak.

What are DMCs all about?

«It is clear that nowadays the role of DMCs is evolving. Reserving accommodation, organizing transport, booking restaurants or consulting exciting event ideas are just a click away. Does that mean that DMCs are no longer needed? No, that is not the case» outlines Bob Novak.

The DMC’s role is all about creating a destination experience, tailored to each specific project and client. The reasons for contracting a local DMC are numerous. Working with a DMC means that you can secure a higher ROI (Return On Investment) and better overall event quality. The White Paper gives some examples and specifies eight key reasons why clients can benefit from DMC services, from saving time to risk mitigation, economic savings and simplified finance management, and the ability to involve participants in unique experiences.

Which are the top 2019 Trends?

Event organisation, like other industries, is constantly evolving, influenced by new technologies, social change, new market offerings, and so on. The White Paper highlights the most influential trends in event organisation for 2019:

  • Tailored Experiences, with meaning and a direct link to the client or local community.
  • New Places, second-tier, emerging destinations or original locations.
  • More Social Media engagement among participants.
  • CSR and local community legacies.
  • Ethical Food: organic, healthy, zero-Km.
  • Short notice and flexibility.

«DMC advisers are experts in communication, event organisation, travel logistics, financial planning, negotiation, problem solving, customer care, venue finding, entertainment, traditional culture, talent scouting, etc. Is it complex work? Yes, and we love it!» concluded Novak.

The White Paper can be downloaded for free from the AIM Group International website.


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