Digital transformation isn’t just about the adoption of digital tools and technologies. It requires a new mindset and a clear and coherent strategy as a foundation from which to identify and implement the right technologies and equip key people with advanced digital skills.
It is a process that involves the whole organization, often demanding structural change in the business model and commercial processes.
Digital transformation offers internal and external benefits, potentially enhancing areas such as consumer insights, customer experience, operational efficiency and productivity, through new services and platforms.
Once the transformation is underway it feeds off itself, with streamlined processes facilitating further digital innovation.
An example? To maintain its competitiveness in the events sector and improve efficiency, AIM Group has created a proprietary digital platform – the AIM Phygital Platform – which can not only be used to host online events but also as a operational management system for onsite events.