The Pinguini Pediatric Congress was established by some Italian specialists to deliver a more informal meeting, with a practical approach, to encourage an open discussion on the most common questions that arise during their daily outpatient practice. For that reason, the congress has always been characterised by a high level of interaction and dialogue among participants.
Furthermore, over the editions, the last 14 of which were organised by AIM Group, the congress has developed a strong identity, with a unique, surprising opening ceremony and an original leitmotif that determined all the branding and collateral materials.
The major objectives of the 2018 edition were to:
Encourage Participants to Be Creative
Taking inspiration from the Divine Comedy, it was decided to integrate the sharing of scientific knowledge with the local culture, since the congress is held annually in Florence, the cradle of the Renaissance. So to encourage participants to be creative, we themed the entire congress around one of Florence’s greatest masterpieces, Dante’s “The Divine Comedy” and we coherently designed:
• The congress visual identity which was used in the website, invitation emails, newsletters, advertising posters, signage, menus and all other informative materials;
• The room setup including big silhouettes of Dante, Virgilio, Beatrice, Caronte and Cerberus. The names of the rooms and spaces were also themed. for example, the refreshment area was the “Gluttonous Circle” etc.;
Use the Audience as the Real Showstopper
In order to foster active participation from the delegates, even in plenary sessions, the focus was on building a dynamic and open atmosphere and constantly encouraging interaction. Some of the solutions used to involve the participants included the following:
The results were stunning!
Over 1,100 people attended the congress, exceeding the expectations and recording a strong growth of 23% vs 2017.
Participants were surprised and emotionally engaged, and loved to interact whenever possible. Learning was never as powerful at the Pinguini Pediatric Congress, as outlined in the customer surveys.
Exhibitors recorded good response and engagement, thanks to strong visitor flows during dedicated times, and the lively atmosphere and attention among delegates.
The congress presidents have already asked us to develop the creative design for the next edition! As those who organise events know well, no sooner the hard work of one event has been celebrated but the next challenge has already started!
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