Derigo Sunday Event & Gala Dinner Delivers Unforgettable Brand Activation for POLICE

Last month’s Derigo Sunday Event & Gala Dinner in Lisbon achieved POLICE’s strategic objectives—rewarding client loyalty, amplifying brand visibility, launching the Spring 2026 men’s collection and unveiling the refreshed brand identity—in a single, seamless experience. Staged across two luxury hotels and the historic Páteo da Galé, the event immersed 600 guests in a celebration of POLICE’s urban spirit and set a new benchmark for fashion‑driven hospitality activations.

A Multisensory Showcase of Creativity

The evening’s centerpiece was a bespoke “courtyard loop” runway that wound around Páteo da Galé’s elegant arches, offering every attendee a 360° view of the new collection. Projection‑mapped animations on the venue’s façades, synchronized lighting cues and a custom soundtrack delivered a high‑impact reveal of the Spring 2026 designs and updated logo. Guests explored an on‑site exhibition of the latest eyewear and accessories, presented in context‑rich installations that demonstrated how each piece elevates refined hospitality spaces.

Effective Delivery Under Tight Timelines

Confirmed less than six months before Lisbon’s peak season, the Derigo Event nonetheless achieved a 98 % attendance rate, flawlessly accommodating an unexpected increase in guest numbers and managing over 1,800 room‑nights across multiple properties. A focused seven‑person operations team oversaw every detail—from technical rehearsals and parallel activations to last‑minute service requests—ensuring that client goals remained front and center.

Measurable Impact and Client Satisfaction

Post‑event surveys revealed that 100 % of attendees rated the experience “very good” or “excellent,” with the majority expressing strong interest in future editions. Media coverage in leading fashion and lifestyle outlets and robust social‑media engagement amplified the Spring 2026 launch, while on‑site product interactions generated significant purchase intent for key eyewear and accessory lines.

Sustainability as a Cornerstone

From digital invitations and QR‑enabled materials to compostable catering wares and local, seasonal menus—with surplus food donated to charity—the event demonstrated how environmental responsibility can flourish within a luxury brand activation.

All design, production and on‑site management were delivered by AIM Group’s Portugal Office, ensuring that every element reflected POLICE’s ethos of freedom, confidence and contemporary urban style.