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AIM Group rebranding: the journey towards the new narrative

A new video describes how the Group developed the new strategy behind the rebranding.


AIM Group is ready for a new chapter in its ongoing story. The new brand identity recently communicated – which included a new website, new logo and new communication materials –  is part of a long journey.

Starting from a brand audit, continuing with a board workshop and focusing on the adaptive business vision, the new narrative was identify.

Watch the video and discover how the three areas of expertiseEvents, Communication & Consultancy – create synergies and complement each other within a comprehensive offer.

The new strategic narrative

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