AIM Group rebranding: the journey towards the new narrative
A new video describes how the Group developed the new strategy behind the rebranding.
AIM Group is ready for a new chapter in its ongoing story. The new brand identity recently communicated – which included a new website, new logo and new communication materials – is part of a long journey.
Starting from a brand audit, continuing with a board workshop and focusing on the adaptive business vision, the new narrative was identify.