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Ensure operational coordination across the different Olympic districts.
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Manage logistics and on-site activities during the Winter Olympics.
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Support the Foundation in organizing events and initiatives across the territory.
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Guarantee smooth and integrated management of activities across multiple venues.
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Project start: September 2023
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+1,200 contracted accommodation facilities
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26,000 guaranteed rooms
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375,000 room nights managed
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Coordination with local institutions, logistics and transport partners, and AIM operational teams
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Planning and supervision of on-site activities, including set-ups, event logistics, and space management
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Operational support during all event phases, from preparation to dismantling
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Integration between the various Olympic venues to facilitate communication, information exchange, and resource management
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Ensured operational continuity, reduced complexity, enhanced the local hospitality system, and created a replicable model for major events
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Integration of tourism and transport to optimize travel management and overall guest experience
The campaign was extremely well received by both young audiences and epilepsy patients.
Screenings of the short film reached over 1,200 students and around 20 high schools, sparking deep and engaging discussions.
The media covered the campaign extensively, with +480 articles published reaching over 96 million contacts through various communication channels, including national TVs, radios and newspapers.
The campaign demonstrated significant innovation in addressing sensitive health issues through the art of film. By highlighting the voices of patients and collaborating with key partners in the film industry, the campaign reached a wider audience and helped to challenge stereotypes associated with epilepsy. The unconventional communication strategy allowed the campaign to stand out and even reach mainstream media, further increasing its impact and resonance.