Milano Cortina 2026 – Building the Accommodation System Behind a Olympic Event
Coordinating and Supporting the Winter Olympics Across Multiple Districts with a Comprehensive Operational Solution
Milano Cortina 2026 – Building the Accommodation System Behind a Olympic Event
Clients: Milan Cortina 2026 Foundation
Location: Milan, Cortina d’Ampezzo, Val di Fiemme, Val di Sole, Bormio, Verona
Solution: Comprehensive Operational Management System
The Milan Cortina 2026 Winter Olympics take place across multiple districts in Italy, each with specific operational needs. AIM Group International supported the Milan Cortina 2026 Foundation in the integrated management of activities, coordinating logistics, local and central teams, and overseeing all phases of the events. Specifically, the project included managing accommodation for athletes, staff, and stakeholders, ensuring operational continuity, reducing complexity, and enhancing the local hospitality system.
THE OBJECTIVES
Objectives:
THE SOLUTION
AIM Group International designed and implemented a comprehensive operational management system across all Olympic districts, with a specific focus on accommodation:
Through a structured and coordinated operational approach, AIM Group International ensured efficient and integrated management of the Milan Cortina 2026 Winter Olympics across multiple districts. From logistics to event supervision, accommodation management, and integration with the tourism and transport systems, every activity was planned to guarantee continuity, safety, and quality, creating a replicable model for future large-scale events.
THE RESULTS

The campaign was extremely well received by both young audiences and epilepsy patients.

Screenings of the short film reached over 1,200 students and around 20 high schools, sparking deep and engaging discussions.

The media covered the campaign extensively, with +480 articles published reaching over 96 million contacts through various communication channels, including national TVs, radios and newspapers.

The campaign demonstrated significant innovation in addressing sensitive health issues through the art of film. By highlighting the voices of patients and collaborating with key partners in the film industry, the campaign reached a wider audience and helped to challenge stereotypes associated with epilepsy. The unconventional communication strategy allowed the campaign to stand out and even reach mainstream media, further increasing its impact and resonance.

 

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