AIM Group is the Novartis’s trusted partner for the experiential event proposed at the Milano Design Week focused on “re-design” migraine therapy
Novartis, for the first time ever, is present at the Milano Design Week with the “Reimagine medicine: Re-DESIGN Migraine” project, an Experiential itinerary to deep dive the migraine burden through welfare and design, with focus on innovation.
Migraine is not a “simple headache” but a strongly disabling neurological disease that affects millions of patients. The three steps experiential journey, brought to life in collaboration with the designer Davide Radaelli, includes:
- the Experience room, designed to experiment in a truly immersive way some acoustic and visual over-stimulation effects similar to those of a migraine attack;
- the Migraine Concept Room, an interpretation of the concept of the ideal place of isolation, comfort and protection in which to shelter during the attack;
- the Migraine relief room, a room prototype, which Novartis offers as a tangible potential solution - small, functional, accessible and easily implemented in a business environment - for better management of attacks in the workplace.
The event, realised in collaboration with AIM Group, is open to the public from Tuesday 9th April to Sunday 14th, from 9 am to 9 pm, at Torneria T8 – Via Tortona, 30 – Milano.
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