AIM Group is the Novartis’s trusted partner for the experiential event proposed at the Milano Design Week focused on “re-design” migraine therapy
Novartis, for the first time ever, is present at the Milano Design Week with the “Reimagine medicine: Re-DESIGN Migraine” project, an Experiential itinerary to deep dive the migraine burden through welfare and design, with focus on innovation.
Migraine is not a “simple headache” but a strongly disabling neurological disease that affects millions of patients. The three steps experiential journey, brought to life in collaboration with the designer Davide Radaelli, includes:
- the Experience room, designed to experiment in a truly immersive way some acoustic and visual over-stimulation effects similar to those of a migraine attack;
- the Migraine Concept Room, an interpretation of the concept of the ideal place of isolation, comfort and protection in which to shelter during the attack;
- the Migraine relief room, a room prototype, which Novartis offers as a tangible potential solution - small, functional, accessible and easily implemented in a business environment - for better management of attacks in the workplace.
The event, realised in collaboration with AIM Group, was open to the public for 6 days and attracted more than 7.500 visitors, including two reserved events, receiving very positive feedback: visitors were intrigued by the experience offered, media gave attention to the disease, sufferers appreciated the solutions proposed and thanked Novartis for giving visibility to their problems.
Do you want to be updated on our latest projects, events and the industry news and trends? Please, subscribe to our quarterly AIM Insights Newsletter by clicking here