Milan 13th September - It’s Time for Digital MICE!
On September 13th the East End Studios in Milan will host “Digital MICE”, powered by Quality Travel. The aim of this event is to bring the meeting and event industry together with its digital future, focusing also on hot topics such sustainability, innovation, education and start up.
All sessions will be held in four main rooms, each one with its own focus theme: MICE, digital, education&startup and sustainability&innovation. The latter is particularly important for AIM Group, as Patrizia Semprebene Buongiorno, Vice-President AIM Group International will moderate the first session of the day between 9:00-10:30. Together with international guests she will deal with the fundamental standards that turn a destination to be sustainable.
In fact cities not only drive the growth, but they also contribute to threating the environment; therefore Destination Management Organizations and Convention Bureaus play an important role in making the right choices in their everyday activity.
AIM Group Vice-President will be confronting these issues together with Guy Bigwood, Group Sustainability Director MCI Group; Ines Antti-Poika, Convention Director Helsinki Convention Bureau and Pier Paolo Mariotti, CMP CMM Eurach Research from Bozen.
Sustainable events are no longer an option: clients, associations, governmental and private organizations are all seeking a more sustainable way of doing business. Don’t miss the session!
Later in the day, between 16:30-18:00, experts will be discussing about Digital Events and Live Communication.
This is an era in which any kind of event resorts to digital technologies to raise efficiency and visibility, be it an app, videowall, streaming, virtual or augmented reality. This is why it will be interesting to discover if the duo digital events and live communication is a really indissoluble one. The table around these topics will be joined by Stefano Remiddi, Business Partner AIM Consulting, AIM Group’s branch offering companies and institutions the benefit of an in-depth expertise in Life Sciences and Medical Education, technological and global logistics solutions for events and digital communication. He will focus on digital communication within the healthcare sector, which seems to have great potentiality not yet fully exploited.
At the same panel also our partner van Gogh will be present. The company CEO Max Galli will dive into a world called “Digital Thinking” and will present strategies, successful tactics and case histories, useful for those who believe in the power of digital communication for their future business.
.. but there is much more at Digital MICE: SEO and business travel, sharing economy, hotels and locations, connectivity, etc…
So, join the conversation and follow the event also on social media!
Twitter: @AIMGroupInt #DIGITALMICE17