There are many complex problems to be solved and choices to be made and of those, many are not straightforward. Numerous strategic aspects must be considered before a commitment can be made: starting with understanding the difference between “global” and “international.” These words seem interchangeable but there are significant differences. “Global” means worldwide or universal, applying to the whole world while the word “international” applies to two or more countries.
So if we take for granted these definitions we can say that an International conference means a conference with delegates coming from at least 5 countries while a global conference is a conference with participants coming from all over the world.
How do these definitions impact the conferences we organise? Does our approach need to change? Will our distinctive resources and capabilities already developed at home translate to a global market?
Read the full article by Patrizia Semprebene Buongiorno, AIM Group International Vice President, click here.