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AIM Group and SIR launched the virtual marathon SIR Run at the Giffoni Film Festival

11-09-2020 - Milan Office

The Italian Society of Rheumatology (SIR) and AIM Group International took part for the first time at the 50th edition of the Giffoni Film Festival as a good opportunity to promote and disseminate the culture of well-being among young people. During a SIR masterclass which was organized by AIM Group International, Professor Andrea Doria (Head of Rheumatology Unit, Department of Medicine, University of Padua), Dr. Marta Riva (rheumatologist at the San Gerardo Hospital Monza) and Rosangela Quieti, managing director of our Congress Division, launched the SIR Run 2020, which is part of the annual Rheumatology awareness raising project.

The SIR Run is a virtual marathon which will be held throughout Italy to raise awareness among the public about rheumatic disease. Each participant will run individually uniting under the banner: «Let's run together against rheumatological diseases».

“SIR’s purpose is to educate and communicate the existence of rheumatic diseases to the general population and to rheumatologists. SIR also promotes research aimed at improving the care of the patient. Rheumatological diseases effect about 5 million Italians. One way to prevent it is by doing physical activity, preferably an aerobic one. Running is one of the most suitable” explained Dr. Doria.

Last year AIM organized the SIR Run for the first time. This year, considering the need for social distancing, we had the idea to organize a hybrid marathon,. “At present we are convinced that the best choice to overcome social restrictions is to organise small hybrid events, which can help us deliver good results with low risks”, explains Rosangela Quieti.

Each participant has been invited to run in their own city. They need to make 4 short videos, 30 seconds long with their mobile phone which feature part of their journey. Each video allows the participatnt to tell who they are, why they love to run, their favourite place to run and their favourite place in their city. The selected videos will be used to make a short film about the beauty of Italy. The registration is still open to all citizens, in particular to young people, and to register you simply need to fill out a form on the dedicated website.

A preview of the video will be presented during the 57th SIR National Congress to be held in Rimini from 25 to 28 November 2020. At the conclusion of the project, the final video will be presented at an award ceremony during the December edition of the Giffoni Film Festival.

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