The first digital edition of the annual forum registered a record-breaking number of attendees, 6 times more than usual. The success is due to a complete re-design of the event.
Early this year, EFQM (an innovative, not-for-profit organisation, fusing data-driven insights, curated learning and development for the benefits of organisations and individuals worldwide, powered by the EFQM Model) decided to hold their Forum on a virtual platform, after postponing it twice.
“AIM Group Brussels Office have been managing the EFQM Forum for many years now, always striving for the best solution for this prestigious client despite the pandemic” says Belgin Topkaya, Area Manager Western Europe AIM Group. “We supported the transformation of their annual forum and re-designed the event in order to leverage all the opportunities given by the digital format”.
As a matter of fact, the numbers confirmed this choice as the forum registered 2.428 participants, much higher than all previous editions, from all around the world, covering 96 countries, from New Zealand to Ecuador, from South Africa to Finland, taking into consideration the time difference, making the event management really challenging.
The first reason of this success is the decision to offer free participation to the first digital event proposed to the EFQM community. Extending the reach of the conference meant enabling a much higher number of people to participate. “A new happy audience today, could be a larger paying/interested audience tomorrow, also for hybrid or in-person events!” points out Belgin.
Also, it was decided to redefine the schedule programme of the event. The virtual programme included the EFQM Global Award ceremony with live connections to each applicant. It was not the EFQM Forum the community was accustomed to, but the short program and user- friendly platform have been really appreciated.
“Although this forum was a tremendous success as a virtual meeting, the feedback shows that indeed some participants missed the physical event, though other appreciated the possibility to attend at low cost with no travel needed, hence the hybrid format is foreseen as ideal solution. The virtual format was a new experience for all. A congress like no other congress, in a year like no other” concludes Belgin Topkaya