Clinical games for arthritis professionals
CLIENT CHALLENGE
The Italian Rheumatology Society (SIR) had a specific need - to develop an educational activity on how to treat spondyloarthritis which would attract and engage their members. They naturally turned to AIM Group, since as well as being SIR’s congress organisation partner we also work on communication projects in the medical-scientific field.
OUR SOLUTION
Working together we developed an innovative clinical games format with interactive workshops in which participants would compete against one another using iPads to diagnose cases. We then sought out Abbott as a backer in the doctor training programme, a role they took on with enthusiasm. The courses were intensive, and the involvement of top opinion leaders in the field ensured a high level of scientific input. The new format worked – the level of interaction with the speakers was particularly appreciated – and we held successful sessions with 180 rheumatologists.
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